Introduction to Tags
Everything that is created in the platform will result in a Litmus Personalize Tag being generated. This is a snippet of HTML that you add to your email code. These tags contain a URL and image path similar to static email HTML paths.
<a href="https://img.kickdyn.com/clickancnt.ashx?c=14525.oiwu3Od2KVWJFNR8GJPI><img src="https://img.kickdyn.com/14525/oiwu3Od2KVWJFNR8GJPI/imgancnt.png" border="0" /></a>
All tags contain a numerical ID and a unique and secure string. In the example above, the numerical ID is '14525' and the unique string is 'oiwu30d2KVWJFNR8GJPI'. For troubleshooting, please send the Tag ID to your Account Manager or to the Support Team at kickdynamic@litmus.com.
Tags consist of an href and an image source:
Href - the Link
The href component of the Tag is the link / url and is used to do the following:
- Direct clicks to different landing pages
- Direct clicks based on rules or product shown
- Track product clicks
- Deep link to an app or app store
Additional Notes:
- It is possible to append additional tracking to the end of Tag, such as Google Analytics tracking
- The href can be personalized based on CRM data merged into the Tag - see Merging ESP Data for more information.
To test the link, copy and paste the href within the quotation marks into a web browser:
a href="https://img.kickdyn.com/clickancnt.ashx?c=11995.bGkU8qJiwVPn1odOnbFS"
Img src - the Image
The imc src component of the Tag is the image shown in the email. The image will adapt, optimize and update at the moment it is opened in the email.
The image is displayed based on rules defined and can be personalized based on CRM data merged into the tag - see Merging ESP Data for more information.
<img src="https://img.kickdyn.com/11995/bGkU8qJiwVPn1odOnbFS/imgancnt.png"
To test the image, copy and paste the img src within the quotation marks into a web browser.
Adding External Tracking
It's easy to add your tracking to the end of Litmus Personalize links. Analytics tracking parameters associated with links (e.g. Google Analytics or native ESP tracking), although not visible, still work as usual and should be added as part of the tag html setup.
The tracking can be appended to the end of the tag in the html.
In addition to the Google Analytics / ESP tracking, Litmus Personalize tracks all opens and clicks of the tag which can be seen in the Reports section of the platform.
Merging ESP Data
Data can be ‘merged’ into the tag from the Email Service Provider to personalize the tag at the time of open.
To merge data such as gender, category preference or first name into the image component of the tag, ESP merge codes are needed. These vary from ESP to ESP, with examples such as %%first_name%% or {{first_name}}. Please ask the ESP in question to find out the exact merge codes.
Once sourced, these are added onto the end of the tag. An example being &firstname=value, where value is replaced with the ESP merge code.