Create a personalized image template

Including subscriber information in an image gives a personal touch to your email. Use your personalized image content automation template in a personalized image campaign mailing.

Create a personalized image content automation template

Add a name in the Lorem ipsum dolor field at the top left. By default, your template Output is selected for high-resolution image. If your images are already high-resolution, uncheck the box. You do not need to connect a content source for a personalized image.

Select the background canvas, then switch to the Inspector tab in the right sidebar to adjust the size, change the background color or make it transparent with the checkbox selector, or upload a background image.

We've uploaded a background image. Images can be PNG or JPG formats and will be uploaded at their original size. Use the Inspector layout options to adjust its width and height as needed. Background images can also be easily deleted.

To add elements to your personalized image template, use the + Add Block button in the left sidebar. Every block starts as a text field. You will use various controls around the text box to make each element display the content you want, and use other controls in the right sidebar to adjust size, location, and presentation options. Start with the blue link connect tool to the right of the text box to connect a source for the block element.

In the Connect source popup, choose the URL parameter radio button, then enter the Parameter name in the entry field. The Parameter name field is where you'll add the name of the merge tag you want to use.

Use the formatting menu at the top of the canvas to align the text, choose a font, and change the font size or color. You can use the right sidebar layout controls in the General tab to position the block.

If you want to add text before your parameter (such as Hey, firstname), enter words in the Prefix field at the bottom of the General tab in the sidebar. Include a space after the text you enter so that your personalization source parameter appears as the next word.

The Suffix field will place anything you enter right after your parameter. You can add punctuation or start with a space and continue with the rest of a sentence.

The General tab also includes a variety of functions you can use to define how and when your parameter displays. At the bottom of the options you'll see a Functions dropdown. Here you can set specific functions, such as Replace if empty in case your subscriber data does not include information for a particular person and add an alternative word as a replacement.

To help keep your design from potentially distorting, you can also choose the Replace if longer function to define the largest number of characters our parameter can return. You can also set an alternative word to be inserted if your subscriber data for a particular person is longer than that number.

You can apply one or more template text functions to fine tune a content block.

Preview your personalized image template

You can easily preview your template using the eye icon above the canvas workspace. Your text block may look fine in the editor, but cut off when you preview with the true font. To correct that, you can go back to editing and adjust the content block's width, height, and position in the Inspector tab in the right sidebar.

Add more personalization parameter blocks

Your personalized image template can include multiple parameter source blocks. To speed adding them, you can copy your first personalization block using the Duplicate block icon and change the parameter in the URL parameter field. Or you can continue to add new blocks, then place and customize each of them individually.