Create a live poll

Add gamification to email with Live Polling to boost click through rates, engagement and revenue. Live polls encourage interaction and increase open rates as recipients re-open to check in on the results which update live as the campaign unfolds and the votes roll in.

Learn how to create your Live Polling template and tag with our step-by-step guide.

Create a polling template

To create a poll, you'll need to first set up your template.

In your account, navigate to Templates and then select Polling from the left sidebar. You can create a new template by selecting + New Template.

Add a name in the Lorem ipsum dolor field at the top left.

Select the canvas to change the background color and size using the options in the right sidebar. The background is your background for each individual answer, not a total background for all answers. You can adjust the background for each answer to be a different size depending on the final cumulative size you're looking for.

Add and format voting

Now that you have your background size and color set, it's time to add your voting block. This is what will connect the live feed of clicks to display the votes in your email.

First, select the Add Block and position the block on your background. Select the Connect source icon to the right of your block.

In the modal window, select the Content Source option. Unpack the feed by selecting the arrows until you get to the vote options. Choose the vote option that fits your use case and click Done.

You can now click on the block to format your vote font, color, and more with the formatting menu that appears above the canvas.

Add images (including a background image)

If you want to add an image to your poll template answers, first add a new block. In the right sidebar General tab, change the Block Type to image and paste your hosted image's URL in the Text field. Your image must be already hosted to add it.

If you'd like the image to act as a background image, simply size it the same size as your canvas (or change your canvas size to the size of your image). Use the icons around your block to bring to send to back or bring forward if you want to layer images or text blocks.

Add another answer

Once your Answer 1 is formatted how you would like and the vote option is added, it's time to add your additional Answer options. Your additional Answer options will carry on the formatting (including canvas size) of your first answer, so it saves you a lot of time to get your first one exactly right before duplicating.

First, select the + icon to the left of the Answer 1 dropdown under the Answer template navigator. You'll now have your same design as Answer 2. There's no need to change the vote block, but you may want to change images, colors, or canvas size (depending on how your final poll to look with all of your answers pieced together).

If you have an image you want to update, select the image block and paste a new URL in the Text field. Your image block may resize once the new one is brought in. You can go back to Answer 1 to get the exact dimensions for position & size to make sure your image formatting can be the exact same in Answer 2.

Repeat these steps for as many Answers as you would like to add.

Now you're ready to set up your campaign!

Use cases for Live Polling

Check out some ideas of when to use polling and then get started with our guides!

Click count on popular items

Encourage users to scoop up an item before it's too late by incorporating social signals with calls to action. Show the number of people who have clicked on an item or who are shopping a certain offer.

Interactive email polls

Listen to and engage your audience by making it easy for them to share their feedback via interactive polls. Show which options others have chosen and use the data you gain to inform future personalization efforts.

Subscriber sentiment tracker

Find out exactly how your subscribers feel about the content your sending by including a sentiment tracker (such as a frowny face, neutral face and happy face that customers can easily select to reflect their feelings). Utilize feedback from that tracker to inform your content strategy for future sends, boosting loyalty and customer retention.