Target weather in Rule Builder

To recap, here are the conditions available to target weather:

  • Temp (C) - temperature range in Celsius
  • Temp (F) - temperature range in Fahrenheit
  • Weather - weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy

Use Case #1: Copy Changes

Subtle changes in the creative ensure you're staying relevant during varying weather conditions. 

A great example by ASOS who combined Personalized Images with our weather detection in the Rule Builder:

ASOS weather example

Here's how that would have been set up in the rule builder:

weather rule builder

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