Target weather in Rule Builder
To recap, here are the conditions available to target weather:
- Temp (C) - temperature range in Celsius
- Temp (F) - temperature range in Fahrenheit
- Weather - weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy
Use Case #1: Copy Changes
Subtle changes in the creative ensure you're staying relevant during varying weather conditions.
A great example by ASOS who combined Personalized Images with our weather detection in the Rule Builder:
Here's how that would have been set up in the rule builder: