Create a campaign
Campaigns are an overall collection of mailings and tags, usually with a common theme or purpose.
Campaigns and mailings
A campaign is the parent level of organization which can contain multiple mailings and multiple tags. A campaign example could be Welcome Series containing a set of different emails, each with multiple tags.
A mailing is the child layer of a campaign and each one can contain multiple tags. Mailings are usually created as a partner to an email in your ESP. In the Welcome Series example, you may have 3-4 emails you send and you can create a matching Litmus Personalize mailing for each of those emails.
💡 TIP: For simplicity, we recommend using the same naming conventions that you use in your ESP for your Personalize campaigns and mailings.
Creating a campaign
Once you sign in, you'll see the Campaigns screen. This is where you can create your first Litmus Personalize tag. Select New Campaign, give it a name in the popup window, and you'll be taken to the Campaign Manager to create your mailings and build tags.
To create your mailing, hover over the + sign icon at the right of the Campaign window. Select a widget option from the menu. Each widget has a series of unique steps to create a custom tag for your email.
Widget groups are:
- Rules: Rule Builder, Content Automation
- Contextual: Countdown, Weather, Nearest Store, Polling
- Optimization & Analytics: Image Optimizer