Litmus Personalize Overview
Litmus Personalize is a powerful open-time marketing platform that embeds with your current email HTML to display the most contextual, highest converting and up-to-date content at the time of open.
The platform enables marketers to move from sending manual static campaigns to a fully automated email that presents engaging and relevant content personalized to each individual recipient. Litmus Personalize enables users to create live images for use in email. The platform is built to enable users to create everything they need by working directly in the UI.
Live images in Litmus Personalize
Traditionally, images are updated statically at the time of send. With Live Images, they are selected and presented at the exact time the recipient opens the email. The images are served in under 400ms, depending on the feed. This means an email someone opens at 11am could look very different at 2pm or the next day.
Using Litmus Personalize widgets, you can personalize based on context such as the recipients' device, location, weather, time or social at the time of open.