Mobile Overview

Use Litmus Personalize technology for mobile marketing. Add automated, personalized and contextual content to rich push notifications and in-app messages.

Litmus Personalize technology works with any system that supports HTML messaging. In short, our technology is agnostic allowing us to seamlessly be used across different providers and channels. We can deliver relevant, personalized content in email, push notification, in app pop up, in-app and on site.

For email, push & in-app popups this content is served via a Litmus Personalize image tag. The image tag is an HTML snippet, that consists of an href and an image src. When the tag fires (i.e. the image is served in the message) the business rules run and the correct image is displayed.

Litmus Personalize Tags can be added to any HTML based message (subject to your provider support). Here's an example of a rich push notification containing a live 3-day weather forecast:

Live 3-day forecast in push notification

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